Financial Performance Outcomes of B2B Customer Solution Offerings

Stefan Worm, W. Ulaga, S. Bharadwaj and Werner Reinartz
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Stefan Worm: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Financial Performance; Outcomes; B2B Customer; Solution Offerings (search for similar items in EconPapers)
Date: 2012-08
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Published in ISBM Academic Conference 2012, Aug 2012, Boston, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00715397

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