Do private labels brands benefit from alliances with national brands?

Stephan Zielke, Philipp Rauschnabel and Waldemar Toporowski
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Stephan Zielke: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School

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Date: 2011-05-24
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Published in 40th European Marketing Academy Conference, May 2011, Ljubljana, Slovenia

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