Sales-marketing interface in Saudi Arabia: A commentary

Dominique Rouzies () and Michael Segalla ()
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Dominique Rouzies: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Michael Segalla: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Abstract: This commentary essay discusses recent research conducted by Malshe, Al-Khatib, Al-Habib, and Ezzi (2012) and identifies areas where future research is needed. Their study extends our knowledge about the marketing and sales interface in Saudi Arabia and provides evidence of organizational mechanisms that appear to be culture bond. This paper reviews interesting considerations stemming from this article.

Keywords: Marketing and sales interface; Emerging countries; Organizational marketing (search for similar items in EconPapers)
Date: 2012-09
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Published in Journal of Business Research, 2012, 65 (9), pp.1298-1300. ⟨10.1016/j.jbusres.2011.10.030⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00724235

DOI: 10.1016/j.jbusres.2011.10.030

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