Profils de créateur et stratégie d'engagement sociétal

Sandrine Berger-Douce ()
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Sandrine Berger-Douce: IDP - Institut du Développement et de la Prospective - EA 1384 - UVHC - Université de Valenciennes et du Hainaut-Cambrésis - IAE - Institut d'Administration des Entreprises - UPHF - Université Polytechnique Hauts-de-France

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Abstract: For a few years, the strategies of societal commitment have started their integration in the French SMEs because of the various pressures from their stakeholders. But, the literature regarding the entrepreneurs still remains quite scarce. Do they tend to be implied from the foundation of their company on? And especially, does their profile have any influence on the implementation of a strategy of societal commitment? Our study aims at investigating this kind of questions. We try to better understand the realities through an empirical study among ten entrepreneurs in a French region.

Keywords: CSR; entrepreneur; profile; societal commitment; strategy; créateur; engagement sociétal; profil; RSE; stratégie (search for similar items in EconPapers)
Date: 2009-06-25
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Published in 4ème congrès de RIODD, Jun 2009, Lille, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00728831

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