L'évolution du marketing et la gestion de la relation client

Jean-Michel Gautier
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Jean-Michel Gautier: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: évolution; marketing; gestion; relation client (search for similar items in EconPapers)
Date: 2003
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Published in M. H. Delmond (ed.). Management des systèmes d'information, Dunod, chapitre 8, 2003

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