Intelligence de la relation clients Du système d'information au Marketing opérationnel

Jean-Michel Gautier
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Jean-Michel Gautier: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Intelligence; relation clients; système d'information; Marketing opérationnel (search for similar items in EconPapers)
Date: 2004
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Published in Séminaire SPSS analyse prédictive en Marketing, 2004, Paris, France

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