Les systèmes d'information marketing et leur utilisation en micro marketing

Jean-Michel Gautier
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Jean-Michel Gautier: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: systèmes d'information marketing; micro marketing (search for similar items in EconPapers)
Date: 1999
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Published in Colloque francophone sur les enquêtes et les systèmes d'informations, 1999, Abidjan, Côte d’Ivoire. pp.NC

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