Le géomarketing: pour quoi faire?

Jean-Michel Gautier
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Jean-Michel Gautier: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: géomarketing (search for similar items in EconPapers)
Date: 1997
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Published in Séminaire Géomercatique, Congrès MARI, 1997, Paris, France. pp.NC

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00743631

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