How is it possible to coordinate global and local supply chains ?

Denise Ravet ()
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Denise Ravet: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: While there could be separate streams of established research on glocal strategy, glocal marketing and supply chain management, the idea is to address the intersection of these different strategies. The aim of the mission is to explore how supply chain management can coordinate global and local supply chains in order to be more competitive through the supply chain network and warehouse location.

Keywords: Glocal strategy; glocal marketing; glocal supply chain; physical network (search for similar items in EconPapers)
Date: 2012-05-31
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Published in L'engagement international à l'écoute du local 2ème conférence annuelle Atlas-AFMI Association francophone de management international, May 2012, France. pp.32

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00747683

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