Profilage des consommateurs butineurs dans la grande distribution. Une application aux produits de loisirs

Blandine Labbé-Pinlon () and Cindy Lombart ()
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Blandine Labbé-Pinlon: Audencia Recherche - Audencia Business School
Cindy Lombart: Audencia Recherche - Audencia Business School

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Date: 2005-11-09
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Published in 10èmes Journées de Recherche en Marketing de Bourgogne, Nov 2005, Dijon, France

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