Global account attractiveness: The shift in the "give and take" negotiation process with "strategic" suppliers

Sylvie Lacoste
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Sylvie Lacoste: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School

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Keywords: strategic supplier; global account; attractiveness; negotiation (search for similar items in EconPapers)
Date: 2011-08-30
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Published in 27th Industrial Marketing and Purchasing Conference IMP 2011, Aug 2011, Glasgow, United Kingdom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00753662

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