Individual shareholders' perceptions of corporate social responsibility as a segmentation tool

Carine Girard () and Catherine Morel ()
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Carine Girard: Audencia Recherche - Audencia Business School
Catherine Morel: Audencia Recherche - Audencia Business School

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Date: 2006-09-12
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Published in Conference of British Academy of Management, Sep 2006, Belfast, United Kingdom

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