Spécificité des comportements des smart shoppers face aux promotions prix: une application aux réductions de prix immédiates

Cindy Lombart (), Blandine Labbé-Pinlon () and Jean-Marc Charlot ()
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Cindy Lombart: Audencia Recherche - Audencia Business School
Blandine Labbé-Pinlon: Audencia Recherche - Audencia Business School
Jean-Marc Charlot: Audencia Recherche - Audencia Business School

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Date: 2007-11-08
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Published in 12èmes Journées de Recherche en Marketing de Bourgogne, Nov 2007, Dijon, France

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