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Les réactions des smart shoppers face aux promotions " réductions de prix immédiates ": sont-ils plus " malins " que les autres acheteurs ?

Blandine Labbé-Pinlon (), Cindy Lombart (), Jean-Marc Charlot () and Didier Louis ()
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Blandine Labbé-Pinlon: Audencia Recherche - Audencia Business School
Cindy Lombart: Audencia Recherche - Audencia Business School
Jean-Marc Charlot: Audencia Recherche - Audencia Business School
Didier Louis: UN - Université de Nantes

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Date: 2008-10-02
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Published in XIème Colloque Etienne THIL, Oct 2008, La Rochelle, France

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