Réactions des consommateurs face à un accroissement de l'espace alloué en linéaire aux marques de distributeurs: une expérimentation en magasin laboratoire

Blandine Labbé-Pinlon (), Cindy Lombart () and Didier Louis ()
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Blandine Labbé-Pinlon: Audencia Recherche - Audencia Business School
Cindy Lombart: Audencia Recherche - Audencia Business School
Didier Louis: UN - Université de Nantes

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Date: 2008-11-13
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Published in 13èmes Journées de Recherche en Marketing de Bourgogne, Nov 2008, Dijon, France

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