Proposition d'un modèle intégrateur des conséquences relationnelles de la personnalité de la marque

Cindy Lombart () and Didier Louis ()
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Cindy Lombart: Audencia Recherche - Audencia Business School

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Date: 2008-05-15
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Published in 24ème congrès international de l'Association Française du Marketing (AFM), May 2008, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00760528

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