The choice of a low-cost or traditional airline: Rational arguments vs beliefs, according to various traveller types

Jean-Louis Nicolas () and Mohamed Merdji ()
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Jean-Louis Nicolas: Audencia Recherche - Audencia Business School
Mohamed Merdji: Audencia Recherche - Audencia Business School

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Date: 2008-06-12
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Published in 2008 Marketing Science Conference, Jun 2008, Vancouver, Canada

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