Les enjeux stratégiques des étapes de développement d'une marque collective

Sandrine Stervinou () and Céline Legrand ()
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Sandrine Stervinou: Audencia Recherche - Audencia Business School
Céline Legrand: Audencia Recherche - Audencia Business School

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Date: 2008-05-28
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Published in XVIIe Conférence Internationale de Management Stratégique, May 2008, Nice Sophia Antipolis, France

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