Les lots virtuels " empilés ": casse-tête pour les consommateurs ou repères d'achats malins ?

Blandine Labbé-Pinlon (), Cindy Lombart (), Jean-Marc Charlot () and Didier Louis ()
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Blandine Labbé-Pinlon: Audencia Recherche - Audencia Business School
Cindy Lombart: Audencia Recherche - Audencia Business School
Jean-Marc Charlot: Audencia Recherche - Audencia Business School
Didier Louis: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes

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Date: 2009-11-12
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Published in 14èmes Journées de Recherche en Marketing de Bourgogne, Nov 2009, Dijon, France

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