Perceptions et comportements des consommateurs en magasin face à des lots virtuels vs des réductions de prix immédiates: expérimentation en magasin laboratoire

Blandine Labbé-Pinlon (), Cindy Lombart () and Didier Louis ()
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Blandine Labbé-Pinlon: Audencia Recherche - Audencia Business School
Cindy Lombart: Audencia Recherche - Audencia Business School
Didier Louis: UN - Université de Nantes

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Date: 2009-05-14
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Published in 25ème congrès International de l'Association Française du Marketing, May 2009, Londres, Royaume-Uni

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