The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products

Jean-Pierre Mathieu (), Gilles Roehrich and Jonas Hoffmann
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Jean-Pierre Mathieu: Audencia Recherche - Audencia Business School

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Date: 2009-06-07
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Published in 16th Conference International Product Development Management (EIASM), Jun 2009, University of Twente, Enschede, Netherlands

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00760828

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