L'influence du temps sur les nouvelles pratiques de segmentation de clientèle: l'exemple du marché bancaire des jeunes

Sandrine Berger-Douce ()
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Sandrine Berger-Douce: IDP - Institut du Développement et de la Prospective - EA 1384 - UVHC - Université de Valenciennes et du Hainaut-Cambrésis - IAE - Institut d'Administration des Entreprises - UPHF - Université Polytechnique Hauts-de-France

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Date: 2002-10-05
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Published in Colloque sur " La confiance en management - la gestion du changement - le temps en gestion ", Oct 2002, Amiens, France

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