Design de la marque et cognition implicite: une application au rétromarketing automobile

Jean-Pierre Mathieu () and Claire-Lise Ackermann ()
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Jean-Pierre Mathieu: Audencia Recherche - Audencia Business School
Claire-Lise Ackermann: Audencia Recherche - Audencia Business School

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Date: 2010-09-30
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Published in 1ères Journées de Recherche sur le Design de la Marque, Sep 2010, Université de Limoges, France

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