Proposition d'un cadre intégrateur pour l'utilisation de la cognition implicite dans l'étude du comportement du consommateur

Jean-Pierre Mathieu (), Claire-Lise Ackermann () and Gilles Roerich
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Jean-Pierre Mathieu: Audencia Recherche - Audencia Business School
Claire-Lise Ackermann: Audencia Recherche - Audencia Business School

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Date: 2010-01-21
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Published in 9th International Congress Marketing Trends, Jan 2010, Venise, Italie

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