Le design de la marque par delà le design produit, lecture sémiotique d'un artefact: l'Iphone

Jean-Pierre Mathieu () and Nabil El Hilali ()
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Jean-Pierre Mathieu: Audencia Recherche - Audencia Business School
Nabil El Hilali: Audencia Recherche - Audencia Business School

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Date: 2010-09-30
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Published in 1ères Journées de Recherche sur le Design de la Marque, Sep 2010, Université de Limoges, France

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