Reconstructing a global strategic plan in a pluralistic context: How middle managers locally reconstruct strategy through the production of texts. A multi case study

Nicolas Arnaud (), Céline Legrand () and Eric Maton ()
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Nicolas Arnaud: Audencia Recherche - Audencia Business School
Céline Legrand: Audencia Recherche - Audencia Business School
Eric Maton: Audencia Recherche - Audencia Business School

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Date: 2011-07-07
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Published in 27th EGOS Colloquium, Jul 2011, Göteborg, Sweden

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