Comment réduire le risque perçu lié à l'achat d'un stage de golf ? Analyse du comportement d'achat de 298 golfeurs et enseignements à retenir pour les dirigeants de clubs

Sébastien Castel ()
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Sébastien Castel: Audencia Recherche - Audencia Business School

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Date: 2011-07-02
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Published in 54th annual conference of the Administrative Sciences Association of Canada, Jul 2011, Montréal, Canada

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