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Multinationales et transition: une analyse de l'impact des multinationales sur la transition des entreprises hongroises

Bertrand Venard ()
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Bertrand Venard: Audencia Recherche - Audencia Business School

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Abstract: In order to develop, multinationals can opt for external acquisitions or creations of subsidiaries from scratch. In both cases, they have to see to the organisational integration of their subsidiaries. To judge from the number of failures, organisational integration is not an easy matter, all the more so when there are major differences in management styles between the country where the parent company is situated and the place where the subsidiary is located. In this paper the author analyses the relations between multinationals and their subsidiaries, focussing mainly on French multinationals in a country in transition: Hungary. First, a documentary research into the different aspects of transitional economies and of multinationalisation was made. Then, studies were made on site between 1998 and 2002, essentially in companies in Budapest and its surroundings. Thus 60 interviews in 29 French multinationals were conducted.

Date: 2008-03
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Published in Gestion 2000, 2008, 25 (2), pp.101-122

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