Comprendre et satisfaire les consommateurs qui butinent

Cindy Lombart () and Blandine Labbé-Pinlon ()
Additional contact information
Cindy Lombart: Audencia Recherche - Audencia Business School
Blandine Labbé-Pinlon: Audencia Recherche - Audencia Business School

Post-Print from HAL

Abstract: This article proposes a review of both early and recent research on a particular type of behaviour, known as browsing, that is frequently adopted by consumers during visits to retail outlets, but little studied to date. Who are these browsers? What is the history of browsing behaviour? What are the short- and long-term consequences of this behaviour? The answers to these questions should help managers, and especially retailers, appreciate the real advantages offered by the presence of browsers in their stores and to determine the variables that they can put to use in order to favour browsing behaviour.

Date: 2008
References: Add references at CitEc
Citations:

Published in Gestion - HEC Montréal, 2008, 33 (2), pp.32-39. ⟨10.3917/riges.332.0032⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00765472

DOI: 10.3917/riges.332.0032

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().