Les mots du Marketing dans les dictionnaires spécialisés (1723-2003)

Jean-Pierre Mathieu () and Luc Marco ()
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Jean-Pierre Mathieu: Audencia Recherche - Audencia Business School

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Date: 2009
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Published in Management & sciences sociales, 2009, (6), pp.277-285

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Working Paper: Les mots du marketing dans les dictionnaires spécialisés (1723-2003) (2008)
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