Adhésion aux discours stratégiques selon les profils sociodémographiques des managers

Emmanuel Dion () and Sandrine Frémeaux ()
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Emmanuel Dion: Audencia Recherche - Audencia Business School
Sandrine Frémeaux: Audencia Recherche - Audencia Business School

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Abstract: As soon as firms pretend to integrate principles of social responsibility in their corporate discourses, they have to make sure that social arguments can be well accepted by present and future managers. Are there sociodemographic types of managers for which such discourse would be more or less well suited ? Based on two samples (100 first-year students from the Nantes Business School and 168 employees belonging to the alumni of the same school), this study allows to crosstab discourses perception and professional experience. Results show that professional experience increases receptiveness to discourses oriented towards economic and financial objectives. The most experimented managers consider that the social interests must be more an object of practices than of discourses.

Keywords: Ethics; Social responsibility; Stakeholders; strategic discourses; Corporate governance; Discours stratégiques; Ethique; Parties prenantes; Responsabilité sociale (search for similar items in EconPapers)
Date: 2010
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Published in Humanisme et entreprise, 2010, (298), pp.13-28. ⟨10.3917/hume.298.0013⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00771137

DOI: 10.3917/hume.298.0013

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