Pour une cartographie des parties prenantes fondée sur leur engagement: une application aux sociétaires d'une banque mutualiste française

Carine Girard () and André Sobczak ()
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Carine Girard: Audencia Recherche - Audencia Business School
André Sobczak: Audencia Recherche - Audencia Business School

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Abstract: The aim of this article is to propose a new classification of stakeholders based on the concept of commitment. Commitment is analysed as a social and organisational learning process shared between managers and their stakeholders. This commitment is a necessary condition - even if it is not sufficient - to the corporate social responsibility of the business. Applied to the membership of a French mutual bank in order to identify the members' varying levels of commitment, this new mapping technique can help managers to adapt their practices to the degree of commitment of each identified group of members, and to modify their financial products and communications to foster commitment among as many of these groups as possible.

Date: 2010
Note: View the original document on HAL open archive server: https://hal.science/hal-00771148
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Published in Revue management & avenir, 2010, (33), pp.157-174. ⟨10.3917/mav.033.0157⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00771148

DOI: 10.3917/mav.033.0157

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