The impact and interplay of national and global CSR discourses: insights from France and Brazil

André Sobczak () and Ligia Coelho Martins
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André Sobczak: Audencia Recherche - Audencia Business School
Ligia Coelho Martins: ISAE/FGV - Instituto Superior de Administraçao e Economia da Fundaçao Getulio Vargas - ISAE/FGV

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Abstract: The purpose of this paper is to illustrate the interplay between national traditions and international influence on the CSR discourses and practices, in the context of two very different national contexts, namely France and Brazil. This paper is based on a literature review as well as on interviews with representatives from companies and other stakeholder groups in France and Brazil. The paper highlights the impact of national traditions, such as the strong intervention of the State in France and the lack of monitoring legislation by public authorities in Brazil, on the CSR discourses and practices in both countries. But it also shows that multinational companies, international NGOs as well as international standardization organizations lead to a certain homogenisation of the CSR discourses and practices.

Keywords: Brazil; France; Social responsibility (search for similar items in EconPapers)
Date: 2010
Note: View the original document on HAL open archive server: https://hal.science/hal-00771164
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Citations: View citations in EconPapers (8)

Published in Corporate Governance: An International Review, 2010, 10 (4), pp.445-455. ⟨10.1108/14720701011069678⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00771164

DOI: 10.1108/14720701011069678

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