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Recherche exploratoire sur les représentations du service recovery

Jean-Pierre Mathieu () and Olivier Morrisson ()
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Jean-Pierre Mathieu: Audencia Recherche - Audencia Business School

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Date: 2006
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Published in Jean-Marc Decaudin, Jean-François Lemoine, Jean-François Trinquecoste. Les courants actuels de la recherche en marketing, L'Harmattan, pp.93-120, 2006, Recherche en Gestion

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