Marketing-Design et Réalité Virtuelle, une nouvelle méthodologie pour l'étude du Design des Formes: Application aux formes des montres

Jean-Pierre Mathieu (), Antoine Dagher and Jean-François Petiot ()
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Jean-Pierre Mathieu: Audencia Recherche - Audencia Business School
Jean-François Petiot: IRCCyN - Institut de Recherche en Communications et en Cybernétique de Nantes - Mines Nantes - Mines Nantes - ECN - École Centrale de Nantes - EPUN - Ecole Polytechnique de l'Université de Nantes - UN - Université de Nantes - UNAM - PRES Université Nantes Angers Le Mans - CNRS - Centre National de la Recherche Scientifique

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Date: 2007
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Published in . La culture horlogère, Editions JIMH, pp.67-91, 2007,

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00778911

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