Predicting MBA graduates' donation behaviour to their alma mater

Yehuda Baruch and Katherine J.C.Sang
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Yehuda Baruch: Tr@jectoires - Pôle Trajectoires - Rouen Business School - Rouen Business School

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Abstract: Purpose - The purpose of this paper is to develop a model to examine factors influencing the inclination of MBA graduates to donate to their alma mater. Design/methodology/approach - The authors used a large data-base of 3,677 MBA graduates to evaluate individual factors, and external evaluation of organizational level factors. The authors constructed and tested the model, finding strong support for its validity. Findings - Satisfaction with the MBA, university prestige and salary were significant predictors of donating behavior. Engagement (operationalised volunteering) was a significant mediating factor between these factors and donating behaviour. Originality/value - The paper adds to both theoretical implication for understanding long-term relationships between graduates and their alma mater and to managerial implication for future financing of universities and business schools in particular.

Keywords: Business education; Business schools; Financing; Gifts; Graduates; Individual behaviour; Master of Business Administration; Money (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (3)

Published in Journal of Management Development, 2012, Vol. 31 (n° 8), p. 808-825. ⟨10.1108/02621711211253268⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00779142

DOI: 10.1108/02621711211253268

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