Marque et médicaments: le poids de la marque dans la prescription médicale

Jean-Noël Kapferer
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Marque; médicaments; prescription médicale (search for similar items in EconPapers)
Date: 1997
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Published in Revue Française du Marketing, 1997, 165, pp.43-51

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00784104

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