Further evidence on the consumer involvement profile: five antecedents of involvement
Jean-Noël Kapferer and
Gilles Laurent
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
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Abstract:
This follows previous articles on the Consumer Involvement Profile. We list the items included in the profile, and we discuss the results of factor analyses based on replication data drawn from five large samples.
Keywords: evidence; consumer; involvement profile; antecedents of involvement (search for similar items in EconPapers)
Date: 1993-07
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Citations: View citations in EconPapers (23)
Published in Psychology and Marketing, 1993, 10 (4), pp.347-355. ⟨10.1002/mar.4220100408⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00784124
DOI: 10.1002/mar.4220100408
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