A mass poisoning rumor in Europe

Jean-Noël Kapferer
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Abstract: For more than ten years, a rumor has been spreading in Europe. Transmitted from hand to hand on a leaflet, this rumor accuses ten well-known brands of food products of being toxic and producing cancer. Because of its persistence, extensiveness, and tangible nature, the rumor lends itself to empirical research. This article presents the most significant results of a number of studies assessing the rumor's penetration, its modes of diffusion, and its behavioral effects.

Keywords: mass poisoning; rumor; Europe (search for similar items in EconPapers)
Date: 1989
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Citations: View citations in EconPapers (4)

Published in Public Opinion Quarterly, 1989, 53 (4), pp.467-481. ⟨10.1086/269167⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00784152

DOI: 10.1086/269167

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