Brand name substitution and brand equity transfer

V. Pauwels-Delassus and R. Mogos-Descotes
Additional contact information
V. Pauwels-Delassus: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique
R. Mogos-Descotes: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (4)

Published in Journal of Product and Brand Management, 2012, 21 (2), pp.117-125

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00785111

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().