Les enjeux de l'abandon d'une marque locale: la question du transfert d'image

V. Pauwels-Delassus and M.H. Fosse-Gomez ()
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V. Pauwels-Delassus: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2012
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Published in Décisions Marketing, 2012, 67, juillet-septembre

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