The Tire Industry: A Comparative Study About The Strategy of Internationalization of French and Japanese Multinationals

Françoise Guelle ()
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Françoise Guelle: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: Japanese foreign direct investment has played a leading role in Asian economies for more than two decades. This contribution, describing the changing industrial dynamics after the Asian currency crisis in 1997, focuses on corporate strategies of Japanese and French companies in tire industry, with detailed analysis of management issues and strategies from the viewpoint of both the home economy and the recipient host economies. The contribution envision an ongoing process of globalization and provide valuable perspective and background for business management and East Asian studies.

Keywords: Japon; pneumatique; internationalisation; automobile; investissement direct à l'étranger; Japan; tire industry; Asia; FDI (search for similar items in EconPapers)
Date: 2002
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Published in Japanese Foreign Direct Investment and the East Asian Industrial System Case Studies from the Automobile and Electronics Industries, Springer-Verlag Tokyo, pp.255-267, 2002, 978-4431703341

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00785768

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