Une rumeur de la publicité: la manipulation par les images subliminales

Jean-Noël Kapferer
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: rumeur; publicité; manipulation; images subliminales (search for similar items in EconPapers)
Date: 1986-11
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Published in Revue Française du Marketing, 1986, 5 (110), pp.67-76

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00786665

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