L'identité de marque: nouveau concept pour gérer la communication

Jean-Noël Kapferer and J.F. Variot
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: identité de marque; communication (search for similar items in EconPapers)
Date: 1985-06
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Published in La Revue Vinicole Internationale, 1985, pp.NC

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00786793

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