Les six facettes de l'image du distributeur

Jean-Noël Kapferer and J.F. Variot
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: facettes; image; distributeur (search for similar items in EconPapers)
Date: 1985-10-15
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Published in Points de Vente, 1985, 288, pp.NC

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00786794

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