Publicité: une révolution des méthodes de travail

Jean-Noël Kapferer
Additional contact information
Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

Post-Print from HAL

Keywords: Publicité; révolution; méthodes de travail (search for similar items in EconPapers)
Date: 1985-09
References: Add references at CitEc
Citations:

Published in Revue Française de Gestion, 1985, 53-54, pp.NC

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00786798

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().