Peut-on identifier les innovateurs ? Une application des modèles log-linéaires au marketing des biens de grande consommation

Jean-Noël Kapferer and Gilles Laurent
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
Gilles Laurent: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: identifier; innovateurs; modèles log-linéaires; marketing; biens de grande consommation (search for similar items in EconPapers)
Date: 1980
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Published in Revue Française du Marketing, 1980, 83, pp.21-40

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00786806

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