Le dirigeant et la planète consommateurs - les réalités du marketing mondial

Jean-Noël Kapferer and Claude Boutineau
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: dirigeant; planète consommateurs; réalités; marketing mondial (search for similar items in EconPapers)
Date: 2005
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Published in Village Mondial, pp.256, 2005

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00786820

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