Data Accuracy's Impact on Segmentation Performance: Benchmarking RFM Analysis, Logistic Regression, and Decision Trees

K. Coussement, F.A.M. van den Bossche and Koen De Bock ()
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K. Coussement: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2012
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Published in Journal of Business Research, 2012, 67 (1), pp.2751-2758

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Journal Article: Data accuracy's impact on segmentation performance: Benchmarking RFM analysis, logistic regression, and decision trees (2014)
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