Les marques: les chemins de la reconquête

Jean-Noël Kapferer
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: marques; reconquête (search for similar items in EconPapers)
Date: 1995
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Published in Editions d'Organisation, pp.NC, 1995

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00788640

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